How Media Use Affects Your Child

Most kids today are plugged into devices like TVs, tablets, and smartphones well before they can even ride a bike.

Technology can be part of a healthy childhood, as long as this privilege isn't abused. For example, preschoolers can get help learning the alphabet on public television, grade schoolers can play educational apps and games, and teens can do research on the Internet.

But too much screen time can be a bad thing:

• Children who consistently spend more than 4 hours per day watching TV are more likely to be overweight.
• Kids who view violent acts on TV are more likely to show aggressive behavior, and to fear that the world is scary and that something bad will happen to them.
• Teens who play violent video games and apps are more likely to be aggressive.
• Characters on TV and in video games often depict risky behaviors, such as smoking and drinking, and also reinforce gender-role and racial stereotypes.

That's why it's so important for parents to keep tabs on their kids' screen time and set limits to ensure they're not spending too much time in front of a screen.

What's Recommended?

The American Academy of Pediatrics (AAP) recommends these guidelines for screen time:

• Babies and toddlers up to 18 months old: No screen time, with the exception of video-chatting with family and friends.
• Toddlers 18 months to 24 months: Some screen time with a parent or caregiver. 
• Preschoolers: No more than 1 hour a day of educational programming, together with a parent or other caregiver who can help them understand what they're seeing.
• Kids and teens 5 to 18 years: Parents should place consistent limits on screen time, which includes TV, social media, and video games. Media should not take the place of getting enough sleep and being physically active.

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Seeing Violence

The average American child will witness 200,000 violent acts on television by age 18. Many violent acts are caused by the "good guys," whom kids are taught to admire. In fact, in video games the hero often succeeds by fighting with or killing the enemy.

This can lead to confusion when kids try to understand the difference between right and wrong. Young kids are particularly frightened by scary and violent images. Simply telling kids that those images aren't real won't make them feel better, because they can't yet tell the difference between fantasy and reality. Behavior problems, nightmares, and difficulty sleeping may follow exposure to such violence.

Older kids can be frightened by violent images too. Reasoning with kids this age will help them, so it's important to provide reassuring and honest information to help ease fears. But it's even better to not let your kids view programs or play games that they find frightening.

Watching Risky Behaviors

TV and video games are full of content that depicts risky behaviors (such as drinking alcohol, doing drugs, smoking cigarettes, and having sex at a young age) as cool, fun, and exciting. 

Studies have shown that teens who watch lots of sexual content on TV are more likely to initiate intercourse or participate in other sexual activities earlier than peers who don't watch sexually explicit shows.

While cigarette and e-cigarette ads are banned on television, kids can still see plenty of people smoking in TV shows. This makes behaviors like smoking and drinking alcohol seem acceptable and might lead to substance abuse problems.

The Obesity Link

Health experts have long linked too much screen time to obesity — a significant health problem today. When they're staring at screens, kids are inactive and tend to snack. They're also bombarded with ads that encourage them to eat unhealthy foods like potato chips and drink empty-calorie soft drinks that often become favorite snack foods.

Studies have shown that decreasing the amount of TV kids watched led to less weight gain and lower body mass index (BMI). Replacing video game time with outdoor game time is another good way to help kids maintain a healthy weight.

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Understanding Commercials

Most kids under the age of 8 don't understand that commercials are for selling a product. Children 6 years and younger can't tell the difference between a TV show and an ad, especially if their favorite character is promoting the product. Even older kids may need to be reminded of the purpose of advertising.

Of course, it's nearly impossible to remove all exposure to marketing messages. You can turn off the TV or at least limit kids' watching time, but they'll still see and hear plenty of ads for the latest must-haves.

When your kids ask for the products advertised, explain that commercials and other ads are designed to make people want things they don't necessarily need. And these ads are often meant to make us think that these products will make us happier somehow. 

So what can you do? Teach kids to be smart consumers. Ask them questions like:

• "What do you like about that?" 
• "Do you think it's really as good as it looks in that ad?"
• "Do you think that's a healthy choice?" 

Try to limit kids' exposure to TV commercials by:

• having them watch public television stations (some of their programs are sponsored — or "brought to you" — by various companies, although the products they sell are rarely shown)
• recording programs without the commercials
• muting the TV during commercial time to ask your child questions about the program
• streaming their favorite programs, or buying or renting DVDs

By setting healthy limits on screen time and knowing what your child is watching and playing, you can help make the most of your child's media use.